John Weathington, President & CEO of Excellent Management Systems, Inc.
  • Big Data Analytics
    Big Data Analytics

    "We appreciate your ability to quickly model the client’s landscape, and provide insightful data investigation, discovery, and statistical analysis." --Michael F. Mason, Partner, Hogan and Hartson

  • Relationship Strategy
    Relationship Strategy

    "John has been a pleasure to work with on the board and in the Executive Committee. The more I’ve gotten to know John, the more I appreciate his skills." --Brett LaDove, Past President, Institute of Management Consultants

  • John Weathington
    John Weathington

    Top companies seek out John's expert insights, including: Visa, Paypal, Cisco, Hewlett-Packard, Dell, Sun Microsystems, HDS, Silicon Graphics, MCI, and CBS Interactive.

  • Behavioral Science
    Behavioral Science

    "I find it fantastic how I can just throw you into almost anything and you use your knowledge of process and technical organizations to do the job well." --Jennifer Selby Long, Owner, Selby Group

  • Customer Loyalty
    Customer Loyalty

    John helped Visa evolve its cardmember loyalty platform to enhance credit market adoption and attract large financial institutions to its loyalty offerings.

Measure actual customer behavior using big data analytics

August 22, 2013

Behavior:
: New article published for TechRepublic: "Measure actual customer behavior using big data analytics" In it, I talk about upgrading your consumer behavior measurement system, using big data analytics.

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Use big data analytics to identify and retain your best customers

July 30, 2013

Loyalty
: New article published for TechRepublic: "Use big data analytics to identify and retain your best customers" In it, I talk about how to build a strategy based on customer relationships, using big data analytics.

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Use Big Data for marketing accountability

June 26, 2013

ROMI
: New article published for TechRepublic: "Use Big Data for marketing accountability" In it, I talk about the three perspectives marketing managers should take when using big data for marketing accountability or Return on Marketing Investment (ROMI).

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Double-down on your Big Data resources

June 13, 2013

Double-Down
: New article published for TechRepublic: "Double-down on your Big Data resources" In it, I discuss doubling your data scientists for maximum return on investment.

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The Big Data magic act

June 4, 2013

Magic
: New article published for TechRepublic: "The Big Data magic act" In it, I discuss the important strategic concept of causal ambiguity: using Big Data to keep the competition guessing.

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With Big Data, what’s better–qualities or quantities?

May 15, 2013

Research
: New article published for TechRepublic: "With Big Data, what’s better–qualities or quantities?" In it, I discuss the importance of aligning research method with your Big Data strategy.

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