John Weathington, President & CEO of Excellent Management Systems, Inc.
  • Behavioral Science
    Behavioral Science

    "I find it fantastic how I can just throw you into almost anything and you use your knowledge of process and technical organizations to do the job well." --Jennifer Selby Long, Owner, Selby Group

  • Customer Loyalty
    Customer Loyalty

    John helped Visa evolve its cardmember loyalty platform to enhance credit market adoption and attract large financial institutions to its loyalty offerings.

  • John Weathington
    John Weathington

    Top companies seek out John's expert insights, including: Visa, Paypal, Cisco, Hewlett-Packard, Dell, Sun Microsystems, HDS, Silicon Graphics, MCI, and CBS Interactive.

  • Relationship Strategy
    Relationship Strategy

    "John has been a pleasure to work with on the board and in the Executive Committee. The more I’ve gotten to know John, the more I appreciate his skills." --Brett LaDove, Past President, Institute of Management Consultants

  • Big Data Analytics
    Big Data Analytics

    "We appreciate your ability to quickly model the client’s landscape, and provide insightful data investigation, discovery, and statistical analysis." --Michael F. Mason, Partner, Hogan and Hartson

Information Exploitation

  • Create an enterprise data strategy to maximize the potential of the organization's data.
  • Mine, leverage, and exploit internal information with advanced analysis and discovery.
  • Integrate internal data with third-party data for synergistic information solutions.
  • Bridge communications between strategic business units and information technology teams to deploy powerful information systems.

Thoughts on Information Exploitation

Leveraging the Power of Information

It has long been known that information and knowledge is power. Noted journalist, novelist, and activist Robin Morgan once characterized the hoarding of information as an act of tyranny—I call it an act of competitive advantage. Leading companies today like Google and Facebook who can successfully mine, cultivate, and exploit information have a decisive advantage over their competition.

We are in a relatively short window of opportunity to truly exploit information. The recent, geometric expansion of our digital universe has created a chasm between the few that can effectively harness and exploit this information, and the vast majority who cannot. In time, information systems will scale to accommodate the information demand; however, the early pioneers will be the only ones to reap the huge rewards of outpacing their competition. However, these pioneers do not have an easy task—they must make a strategic commitment to breakthrough information products, services, and relationships.

We are in a relatively short window of opportunity to truly exploit information. The recent, geometric expansion of our digital universe has created a chasm between the few that can effectively harness and exploit this information, and the vast majority who cannot.

The trap to avoid is with stereotypes you currently have with information systems. Information management is a timeless leadership problem, dating back to Mayans trying to understand the relationship of the celestial bodies to our earthly seasons. What’s happened in contemporary management however is that information management has been twisted and tangled with how many servers it takes to run the company, or how to configure the corporate firewall to avoid cyber-attacks. Although a necessary concern, these connotations will distract from the real value of information management and strategy.

Information strategy then, has nothing to do with servers or firewalls. Information strategy answers the question, “how will our company exploit information.” This can be in the form of innovative products, services, and relationships that leverage the power of information, or it could be in the very driving force of your organization. Either way, it translates to a strategic commitment to build out key capabilities around information harnessing and knowledge cultivation, which other companies cannot compete with.

Great leaders are—above all—opportunistic. They can’t always create an opportunity, but they know when opportunity abounds, and they know how to exploit it. The information advantage is here for a limited time; take this opportunity before it passes you by. Contact us today if you’d like to chat more about how your organization can leverage the power of information.


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Financial Systems, Sun Micro

At Sun Microsystems, Inc. John partnered with the finance organization to develop a sophisticated information system used by over 300 finance professionals. The system included a custom accounts receivable data warehouse, and advanced analysis for days sales outstanding (DSO).

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Terri Spencer, Hitachi Data Systems

John worked for me as a stellar business intelligence consultant. He constantly thought outside the box and delivered on time. Definitely someone you would want on a data warehousing, business intelligence or any IT project. It was a pleasure working with him. His personality, teaming skills, execution, and technical savvy coupled with his extensive expertise is impressive...

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Certified Management Consultant



CMC® (Certified Management Consultant) is the certification mark awarded by the Institute of Management Consultants USA and represents meeting the highest global standards and ethical canons of the profession. Fewer than 1% of all consultants have achieved this level of excellence.

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